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Keep following this story #sharktastrophe

The Story of Our Mural

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BLUEDOG is a payment processing company, offering a variety of business solutions, striving to provide excellent customer service, and living up to being The Best Friend to Your Business.

If you’ve been down 14th Avenue in Downtown Vero Beach, you may have noticed a rather peculiar mural. To be more specific, a vibrantly painted dog swimming towards an orange and a giant shark underneath it.

“The wonderful thing about art is that it can create an emotion or feeling that is different for everyone.”

BLUEDOG is a payment processing company, offering a variety of business solutions, striving to provide excellent customer service, and living up to being The Best Friend to Your Business.

If you’ve been down 14th Avenue in Downtown Vero Beach, you may have noticed a rather peculiar mural. To be more specific, a vibrantly painted dog swimming towards an orange and a giant shark underneath it.

Our mural is a result of taking part in?the Downtown Vero Beach Mural Project. We are super proud of?it. It took countless sketches, hours of meetings, months of preparation and?even?a little bit of Facebook commotion, but we couldn’t be happier with how it turned out. Here is the story of the BLUEDOG mural.

DESIGN PROCESS

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Brainstorming

The inspiration for the design started with a simple idea: to express who BLUEDOG is. This included a variety of things such as what we do, where we are located, our value in customer service and our friendly and quirky company culture. We began with some pretty hilarious ideas that ranged from dogs with balloons and blankets to t-rexes on leashes. Oh, and a lot of oranges.

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Sketches, Sketches, and More Sketches

Our ideas were combined into multiple sketches. Between our Marketing Team and our very patient mural artist, we had over 50 fully colored sketches of the mural. Though each concept was beautiful, none of them felt like the one.

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An Ephiphany… 5 Months Later

Hours of conversation turned into fruitless decisions. We hit an artist’s block that lasted several weeks. Out of frustration, our Marketing Manager pulled up a poster?from?the movie Jaws and suggested we go with that.?We all had a good laugh?and added elements from our previous ideas to it. After?humoring the idea for some time, we took a second look.?Something about it deeply resonated with all of us.?We had found?the one.

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It Was Different. It Had Wit. It Was Us.

Every aspect of the illustration spoke to us. We made a few last-minute tweaks, like swapping out a beach ball with an orange to give homage to Florida. With a final decision officially made, we re-connected with our mural artist, Nate, and the rest was history!

Artist Highlight

Nate Dee

Nathan Delinois is an American street artist, born and raised in Miami, Florida. His artwork includes influences from the Art Nouveau movement, the drama of Greek art from the Hellenistic, and the use of color in Haitian art. He has been featured in numerous magazines and blogs and his artwork has been displayed in exhibits throughout South Florida.

We are thankful to have had Nate share his talent with us and our community. To learn more about Nate, visit: www.natedee.com and be sure to check out the awesome time-lapse he created for us.

interpretation

“Art is subjective and we appreciate everyone’s interpretation of what the mural depicts.
The wonderful thing about art is that it can create an emotion or feeling that is different for everyone.

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Here is what we [BLUEDOG] were thinking when we asked the artist to paint a mural for us. We are a Payments/FinTech company. We handle billions of dollars of transactions for thousands of companies in the US and Canada. The payments business has lots of hidden things that you can’t see and some of those can potentially hurt your business. We interpret the dog chasing the orange to represent a business and the shark the things that you can’t see. The point we wanted to convey was for our customers to go along and run your business. Don’t worry about the things you can’t see, we will protect you from those unknown and potentially scary things that could hurt your business.

Ron Eliot Dichter
CEO, BLUEDOG

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I see this piece as a commentary on the need for perseverance in the face of obstacles known and unknown. The Orange is a clever nod to our beautiful city and a reminder that BlueDog is a local company, invested in our town and it’s community.? Will the dog get eaten by the shark? We don’t know. Just like we don’t know whether our imagined fears of potential danger will ever become reality in our own lives, and yet we should not let fear prevent us from striving to attain our goals. The future is unknown.? Carpe Diem.

Linda Moore
Owner, Kilted Mermaid

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And here we see a visionary piece by artist Nathan Delinois. Nate captures effectively the tension between the generations within our fragile society, his use of color in the orange pays homage (O-maaahj) to those that have gone before us and created?a historical path for our local community through agriculture. And to the left we see a satirical reference of those that are responsible for our community today, carelessly floating through the days with very little acknowledgment of the future to come. And finally, the future, the reference of the shark is being poignantly chosen not only as an alignment with our surrounding ocean and it’s suffering wildlife but that the future always comes, sometimes aggressively and without your awareness.

Brooke K Malone
Creative Director, Walking Tree Brewery

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Clearly this mural is more about man’s eternal struggle with life. This illustrates our desire to protect the most precious things, (like a dog) with the knowledge that it can all be taken away at any time. Perhaps the artist wanted to convey that feeling of anxiety over our real loss of control in today’s world, not being able to really understand what is under the deep waters of our collective consciousness. The shark represents fear and one of our greatest fears brought to life in this mural. By recognizing the apprehension and panic evoked here, we can better understand where that anxiety comes from and find a way to pinpoint it and reconcile with it. Amazing mural and kudos to the artist for a job extremely well done.

PT Collins
CEO, Collins Tech LLC
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